Tuesday, August 25, 2020

Common Interview Questions for Teaching Jobs

Normal Interview Questions for Teaching Jobs Before strolling into any prospective employee meeting, you should set aside some effort to set up a couple of answers to regular inquiries questions. You may even need to work out your answers and work on saying them so anyone might hear so they fall into place for you once youre plunking down for your meeting. On the off chance that youre meeting for a showing position, youll need to ponder what sorts of instruction related inquiries may come up. At a Title I school, for instance, you might be asked, What do you think about Title I? On the off chance that you work on responding to these inquiries now, you wont falter through them later. Essential Questions Hope to be posed a couple of essential inquiries about yourself regardless of what position youre meeting for. While a portion of these inquiries may appear to be basic, you despite everything need to be set up with insightful answers. Some normal fundamental inquiries include: Educate me regarding yourself.Why would you say you are keen on this position?What are your most noteworthy strengths?What are your weaknesses?Where do you see yourself in five years? Experience Except if you are going after a section level job, you will likelyâ be got some information about your experience and educating experience. The questioner will need to realize how well you work with others and what sorts of situations you are generally agreeable in. You might be posed a few inquiries thusly: What experience do you have utilizing PCs in the classroom?Are you a cooperative person? Assuming this is the case, if you don't mind give me a case of a period you functioned admirably with others.What grade level would you be most agreeable teaching?What sort of perusing program did you use inâ student teaching?Describe yourâ student teachingâ successes and disappointments. Homeroom Management A business considering you for a training position will need to know how you handle yourself in the study hall and connect with understudies. Hope to be tested on study hall the board techniques and other strategic issues. Questions mayâ include: On the off chance that I strolled into your homeroom during understanding time, what might I see?What techniques do you use for study hall the board? Portray aâ difficult episode with an understudy and how you took care of it.How would you handle troublesome parents?Give me a case of a standard or technique in your classroom.If you could plan the perfect homeroom for rudimentary understudies, what might it resemble? Exercise Planning When your questioner is certain that you can monitor a study hall, theyll need to know how you plan exercises and assess understudy learning. You might be posed any number of the accompanying inquiries: Portray a decent exercise andâ explain why it was good.How would you go aboutâ planning a lesson?How would you individualize an educational plan for understudies at different levels?How would you distinguish the unique needs of specific students?What strategies have you utilized or would you use to evaluate understudy learning? Theory of Learning At last, your questioner might need to know how you consider instruction all the more extensively, what you consider to be the characteristics of a decent educator, what you think about various learning models,â etc. These kinds of inquiries may include: Mention to me what you think about the Four Blocks Literacy Model.What is your personalâ educational philosophy?What are the most significant capabilities for being a decent teacher?What was the last instructive book you perused?

Saturday, August 22, 2020

Understand how to manage electronic and paper-based information free essay sample

Appraisal You should utilize this record to finish your Assessment. †¢The first thing you have to do is spare a duplicate of this report, either onto your PC or a plate †¢Then work through your Assessment, making sure to spare your work normally †¢When you’ve completed, print out a duplicate to save for reference †¢Then, go to www. vision2learn. com and send your finished Assessment to your coach by means of your My Study region †ensure it is unmistakably set apart with your name, the course title and the Unit and Assessment number. It would be ideal if you note that this Assessment record has 5 pages and is comprised of 4 Sections. Name: ben brady Section 1 †Understand the motivation behind data innovation in a business domain 1. According to your present business condition (or one that you know about), distinguish at any rate two unique sorts of data innovation that might be utilized when finishing work assignments. We will compose a custom exposition test on See how to oversee electronic and paper-based data or then again any comparative subject explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page web printers 2. What are the advantages to organizations (and others) of utilizing data innovation for accomplishing work errands? work completes quicker and increasingly effective, makes correspondence simpler and progressively gainful. Area 2 †Understand how to oversee electronic and paper-based data 1. Clarify the motivation behind concurring goals and cutoff times while investigating data. On the off chance that conceivable, allude to explicit models from inquire about assignments you have taken a shot at to help your answer. The reason for concurring targets and cutoff times while looking into, is to ensure the all the required data is gathered on schedule. 2. Distinguish the various methods of investigating, sorting out and announcing data. investigate: web, library, client studies sorting out: organizing data, recording data detailing: through introduction or a composed report 3a) For your own association (or one you know well), portray the methods that should be followed while filing, recovering and erasing data. Your answer should cover systems for both electronic and paper-based data. paper work which is not, at this point required gets destroyed administrative work which may be required sometime in the not too distant future gets documented in the base portion of file organizer. paper work which is required is left either in a bolted draw for simple access or put in the top draw of the file organizer. electronic data which is not, at this point required gets erased. electronic data which may be utilized again gets accomplished to the server. electronic data which is been utilized gets put away on nearby PC which is secret key secured. when leaving the PC in any event, for only 5 minutes, the PC must be bolted. 3b) When following the methods sketched out in Question 3a above, are there any legitimate prerequisites to consider? because of information assurance, the working environment should be secure, and the manner in which we discard information should be sufficiently satisfactory so it can't be recovered by any unapproved people. 4. For what reason is privacy basic while overseeing data? on the off chance that data got into an inappropriate hands, it could be utilized to carry out wrongdoing, or give contenders inside data to what the organization is doing. it is additionally an enactment that a people individual subtleties be kept secure. Area 3 †Understand the reason for delivering reports that are fit for reason 1. Recognize at any rate two explanations behind creating reports that are fit for reason. 1. it fulfills the organization guidelines. 2. it has all the necessary data which should be there. 3. it is reasonable for the individuals who are going to understand it. 2. Utilize the table underneath to depict a portion of the various kinds and styles of archives that are created in a business domain, and afterward clarify when these various alternatives might be utilized. DocumentsWhen they are utilized Emails To refresh clients orders, to get data to somebody quick. or then again send connections, documents ect. Letters To appologise about a mistake Reports When none close to home data should be given. Area 4 †Know the techniques to be followed when creating archives 1. In many associations, time is taken to concur the reason, content, format, quality measures and cutoff times for the creation of reports. What are the explanations behind doing this degree of arranging? to ensure legitimate organization and in some cases right layout is utilized for the kind of archive being composed. 2. Organizations will invest energy checking completed records for precision and accuracy. a)How is this done? utilizing spell check and language structure check in word records to guarantee exactness. b)Why is this done? to guarantee an expert mistake free and simple to peruse record is delivered. 3. Clarify the reason for following privacy and information assurance techniques when getting ready records. it is to guarantee classified and delicate data is just sent to and perused by them what it's identity is proposed. 4. In business conditions, there is frequently a necessity to utilize notes as the reason for content and reports. a)Compare the various sorts of records that can be delivered from notes and incorporate a depiction of the organization of each report. notes from discussions, over telephone or gatherings. b)Explain the techniques to be followed while planning content from notes. When you have finished each of the 4 Sections of this Assessment, go to www. vision2learn. com and send your work to your mentor for checking.

Monday, August 3, 2020

Print Book Self-Publishing 101

Print Book Self-Publishing 101 In this day and age of Kindle and e-books, more and more novels and tomes are being read using an electronic device. However, many readers still relish the feel of the pages of a book, the independence from the limits of battery life, and the joy of browsing a bookstore for hidden treasures.Authors themselves feel the draw of holding a physical book in their hands as a tangible reminder of their creation! Furthermore, publishing a print book is a great idea from a business standpoint. With only electronic copies, how would book signings go? When you encounter a fan at an event, its easier to hand off a copy of your book than to do it electronically. Although many venues for electronic giveaways exist, an in-person exchange creates a unique impression on the reader.Print books still have a market, particularly for nonfiction works. And even today, print books still play a role in the electronic world, since many people order print books online to be shipped to them. Plus, having a pri nt book purchasing option provides a handy sales tool; when a print book is listed at $12.95 next to the e-book version for only $4.95, the customer feels he is getting a great deal on the electronic version!A wide range of book mediums is available, which can all benefit you in different ways in your book sales. But before you get to that point, you must consider the required steps for self-publishing your print book.Edit your workAuthors who publish under a publishing house have certain resources at hand, like in-house editors. As someone who is self-publishing, youll have to make sure your own text is polished and perfect.Even though great care and planning went into your text, its still a compilation of fragments composed under different thoughts and moods over the course of hundreds of writing sessions. And dont forget that even the most meticulous grammar nerds make typos.Tighten up your languageTake out words or even passages that dont add much to the book. Wordy language has put me off many books in my reading experience; its distracting, and it prevents me from getting lost in the story. And who has the time to read a book that doesnt draw you in? Take a look at the example below, and see which one gives you the point without wasting your valuable time:If Gabriel hadnt glanced out the window, he would have passed the evening in quiet solitude and ignorance in front of the fire, dog on his lap, drink in hand. He would have drifted away to sleep with nary a care in the world, not knowing that the rain was sweeping away his lawn furniture. Without looking outside that night, in the morning he would have discovered his front porch bare where previously there had been a table and chairs.orGabriel glanced up to see the rainwater gush through his yard, carrying away his patio table and chairs.Of course, there is a time and place for lengthy description, but the key to good writing is conciseness. Some experts suggest that your book should be half its length after a good round of editing.Use synonyms to vary your expressionsIn Dead Poets Society, we learn the following wisdom: Avoid using the word very because its lazy. A man is not very tired, he is exhausted. Dont use very sad, use morose. Language was invented for one reason, boysâ€"to woo womenâ€"and, in that endeavor, laziness will not do. It also wont do in your essays.Ask for editing and proofreading helpWhen youve been staring at your text for so long, you can miss some glaring errors. You know what you want your text to read like, but what will your readers see? Ask a friend to take a look at your book. You can also hire a professional editor from an online service like ServiceScape. The investment will bring you peace of mind as well as a polished text.Copyrighting your bookYouve created your masterpiece after monthsâ€"maybe yearsâ€"of dedicated hard work. You certainly want to protect it by copyrighting your creation. Copyrighting secures your rights to distribute your book, advertise it, and reproduce it.Make sure to register your copyright with the Library of Congress at copyright.gov in case anyone should dispute your rights to your book. The process can take months, so dont wait for your copyright to go through before you submit your book for print or e-book. Once you obtain your copyright, youll include a copyright page inside your book indicating All rights reserved.The launchIf youre publishing in print and electronic versions, be aware that the two mediums offer production on different time tables. E-books offer a quicker production process with fewer steps. So, if youre going with both forms of your book, plan to launch according to the time needed to process your print book, since it will take longer than your electronic version.Some authors hold a soft launch for their e-books to gauge the critical reaction to their work before printing a hard copy, while other people like to produce both simultaneously to cater to both customers who prefer e-books and those who want a print copy.Holding an official book launch offers you as the author the chance to celeb rate your accomplishments with friends, colleagues, and other guests. This event also enables you to market your book and sell copies to adoring fans who will also ask you to sign them.Try to plan your book launch in conjunction with another event, such as a reunion, community celebration, or festival, since the crowds will already be there. Plan ahead, leaving plenty of time for possible delivery delays of your print copies.Think of the venue where your event will be held. Are you providing catering? Do you have a table for signing and selling your books? How many people are you expecting to attend? Will there be another form of entertainment offered in conjunction with your book launch? Perhaps you might employ a prominent figure to help promote your book to add increased interest in your event and even encourage the presence of media coverage.Offer stacks of sales flyers in case your guests are on the fence about buying your book. Include in your flyer a photo of the books cover, passages from the book, information about the author, and maybe a purchasing coupon. These can be simple to put together yourself, or you can hire a service to produce them, either in color or in black and white. Some services also offer an electronic version of the flyer so you can send them via email.If the books author is present at a book launch to sign copies, guests feel compelled to purchase a copy while they have the chance to secure the authors signature. Consider also offering a discount during the event to encourage additional sales.A book launch provides excellent exposure for your book. However, some authors wish to not be the center of attention or cant reach their intended audience in person. In that case, there are several other options for marketing and promoting your book.Marketing your bookWhen youre self-publishing, marketing can prove to be a difficult task, so you should start the process as soon as possible. When you have the delivery date for your print book , start your efforts to spread the word about your book. If you feel youre not up to the task, you can hire a publicist to do the heavy lifting for you.Create a web site. This is essential for any Internet marketing endeavor. Always add your URL to your e-mail signature; every email you send will serve as a piece of marketing material.If youre self-marketing, compose a list of potential buyers and their contact information. If you are marketing to a specific group, especially if youve written a nonfiction book, search online for relevant groups and stores that would be interested in selling your book.Local outletsMany bookstores sell books only from publishing houses, so youll need to get creative when coming up with places to market and sell your self-published book. Try the following marketing destinations:Hotel lobbies and transport centersMuseums and art galleriesWriters festivals and reading groupsLocally owned stores and gift shopsOther places might let you display sales flyer s or brochures about your book, such as libraries, newsstands, and community centers.Press releaseCompose a press release and send it to your local newspaper, journals, and other related publications. This costs you very little money and can provide excellent advertisement for your book. You might get a published book review out of the process, which is a free and effective way to generate sales.Media coverageContact your community radio station to read your press release, and provide the staff a copy of the book. You might even target a station that typically broadcasts art programs.Get your book reviewed. Many people base their book-buying decisions on recommendations from colleagues. Determine which reviewers will give you a favorable review in a short amount of time, and send them a copy. Remember that reviewers are not obliged to review every book they receive.Cost of printing: Is it a deal-breaker?Now lets talk about printing cost. In the past, authors had to shell out a massi ve upfront fee to print out hundreds (or even thousands) of copies of their books with the hope that they would all sell. Unfortunately, many of those books ended up in the landfill. Today, although print books do cost more to produce than electronic versions, there are services that can prevent you from having to spend a huge sum to print stacks of copies youre not sure will sell right away.One such service is called print on demand (POD). With this service, you send your text and cover art to a company that offers this service (Ingram Spark and CreateSpace are a couple of options). Then, when a potential reader buys a book from Barnes Noble, Amazon, or other online book retailer, the POD service prints one copy and sends it to the customer.Not only is this a cool service, but it also offers several benefits:You pay nothing upfront for printing.You dont have to store stacks of books.You wont have to ship your book every time someone orders a copy.There is much less waste of unsold books.No cumbersome reminder of the copies you have yet to sell.These POD companies offer this service for free (while just charging a small portion of each sale), so that makes your self-publishing load quite a bit lighter! Most significantly, it eases the pain many authors face when they shell out a high upfront printing cost for a huge print run.The task of self-publishing can be intimidating, but its not impossible at all. Remember that youre not alone when planning your book editing, printing, launch, and promotion; help can be found around every corner!

Saturday, May 23, 2020

Organizational Change Proposal Essay examples - 2104 Words

Organizational Change Proposal Science Applications International Corporation Self-Development Process at SAIC Introduction Science Applications International Corporation has long enjoyed a very focused and substantive self-development program. However, the self-development program for individual employees is guided by management determination of where the employee best fits into the organization. This suggests a mid-level, management centric approach to employee self-development. The challenge for SAIC is to create a systems approach for self-development that allows significant latitude for the employee to chart their unique, self-development strategy. SAIC does not allow the employee to develop a†¦show more content†¦By and large, employees have stated that management is too focused on task execution and not enough on developing subordinates. Access to management is difficult within SAIC. The hierarchical structure of the company promotes a disconnected workforce. The consequences of SAIC leadership not recognizing employee perceptions could prove to be severe. Employee turn-over i s high within many sectors of SAIC. This trend will continue if SAIC leadership does not empower their employees with more self determination in self-development. Desired Future State The ideal state for self determination in the area of self-development is to allow the individual employee maximum latitude in accessing, enrolling, and completing three to four self-development modules annually. Many of these courses take an hour to complete on-line. SAIC leadership should cover the hours used for each employee through general overhead dollars. Although this would prove to be costly, it would save the company millions in the long run. As an alternative, employees could take these classes on their own time, if the overhead costs proved too high. Most employees would not think twice about bettering themselves by giving up four hours of time annually. SAIC is on the verge of transitioning to become a learning organization. The sheer size of the company is a major obstacle however. In 2013, SAIC will split into two distinct companies.Show MoreRelatedConsulting Proposal : Leading Organizational Change1448 Words   |  6 PagesConsulting Proposal 1 Roger Pirie Liberty University BMAL 504-B06 – Leading Organizational Change â€Æ' Definition of Project: Upon review of the information provided, it is clear that a vision set forth by Upper management, President and CEO Edgar Bronfman, Jr. had not been implemented and there is much work that needs to be completed to fulfill his legacy. Bronfman’s statement was clear and concise with a vision to be sought after no matter the cost. His vision, according to Jick Peiperl, 2011 isRead MoreLeading Organizational Change : Consulting Proposal Essay1921 Words   |  8 Pages Consulting Proposal #1 Liberty University BMAL 504 – Leading Organizational Change â€Æ' Consulting Proposal #1 Definition of Project: The understanding of the goal to be envisioned at Seagram moving forward is to become, remain, and develop an outside reputation as the top beverage company with 15% growth each year (Jick Peiperl, 2011). The vision must effectively be passed to the 200 senior managers to make it a shared goal to be given and embraced company wide. The hope is thatRead MoreLawn Care, Inc. Organizational Change Proposal1017 Words   |  5 Pagesthis mission, the following changes in operations have been developed for review. Proposed Organizational Changes In order to gain a better understand of the needs and wants of the Tulsa Market, Lawn Care needs to make drastic changes in order to gain a perspective of what customer wants or needs. These changes need to be both cost efficient, customer oriented, and revenue focused. The first area of change is a reorganization of the back office staff to support the changes. Accounting / Budget Read MoreThe Chicago School Of Professional Psychology Essay1342 Words   |  6 PagesFinal Research Proposal Luis A. Santiago-Gaetan The Chicago School of Professional Psychology Introduction to the Study For several decades, literature has suggested that multinational corporations (MCNs), transnational corporations (TNCs), and or international business companies (IBCs), are among the most powerful and wealthiest organizations in the history of the world (Tirimba Macharia, 2014; Bouquet Birkinshaw, 2008; Fuchs, 2007; Cohen, 2007; Stopford, 1998; Meleka, 1985; Hawkins, 1979)Read MoreAcorn Industries1536 Words   |  7 Pagesbenchmarking, which was used in creating and submitting contract proposals. During the 1990’s, most companies such as Apple, Nike, McDonalds etc. were substantially dependent on the marketing departments that emphasized on face to face meetings with the customers, and employees pushing their sales numbers to increase revenue and business profits, which is similar to Acorn Industries’ approach of utilizing their marketing division to submit their proposals in order to obtain the government contracts (History:Read MoreResearch Report On Outdoor Advent ure Paintball Park1318 Words   |  6 Pagesand in the process, tarnishing the organizations’ reputation of Family safety. The solution to these problems can only be attained by rethinking the whole organizational structure and management style. Currently, the business uses traditional corporate approach where power is to a single authority (Suzanne, Dexter and Andrew, Organizational change for Corporate sustainability). This approach has evidently done more harm to the business than good. The management of the organization should embrace theRead MoreThe Stages in the Organizational Buying Process1471 Words   |  6 PagesChapter 4: Business, Government and Institutional Buying Process 4.4 The Stages in the Organizational Buying Process The process is fundamentally the same as described for consumer buying -- many of the steps are similar, if not identical. As with consumer buying, because some decisions are more complex than others, not all decisions will involve all the steps discussed. Nor will the steps require the same degree of attention, resource commitments, and personnel. New task decisions normally involveRead MoreUnderstanding The Business Process Change1285 Words   |  6 PagesUnderstanding Business Process Change To speak intelligently about the importance of understanding business process change as it relates to employment, it is important to define what business process change means. In the simplest of terms, business process change is a modification to a company’s existing business process. This process could be manual, automated or both. The goal of such changes are to improve the performance and productivity of a company. Advances in technology and globalizationRead MoreThe Effect Of Leadership Styles And Organizational Structures On Innovation965 Words   |  4 PagesThe Effect of Leadership Styles and Organizational Structures on Innovation Introduction Currently, organizations are immersed in a dynamic and competitive environment. Changes in technology and markets, products and services, and changes in consumer preferences are an integral part of such environment. For example, companies are inventing various products while advancements in information and communication technologies (ICT) are continuously changing the ways and channels of product productionRead MoreManaging A City s Health Benefits1574 Words   |  7 Pages Managing a City’s Health Benefits Giovanni Jimenez Northern Arizona University â€Æ' Managing a City’s Health Benefits Changes in organization can make conflicts to emerge. However, in occasions changes are necessary to produce better outcomes within the organization. Depending on the changes the organization makes, HR directors and Union managers must be aware that their decision can make several employees to no agree with them. This paper will discuss the satisfiers and disatisfiers present

Monday, May 11, 2020

Relationship Between Celebrity Personality And Brand...

Marketers have the mission of finding the best way to sell their brand to consumers. They try different strategies and methods to get through to their target market. Of the many options they have using a celebrity endorser is a popular way to get consumers to notice the brand and to buy the product. However, finding the right celebrity to match with the brands personality is a matter of opinion, and finding the right match could also affect the consumers’ willingness to buy the brand. The current study will examine the relationship in celebrity personality and brand personality, and how they connect to buying behavior. A brand’s personality is what draws the customer in. A formal definition of brand personality is â€Å"the set of human characteristics associated with a brand† (Aaker, 1997, p. 347). The personality factors within brand personality include excitement, sincerity, ruggedness, competence, and sophistication. Aaker suggested that people want to connect with brands that project a personality that is similar to their own, as if they are connecting with someone they like. Companies achieve this by putting their brands alongside famous people. In doing so, companies are personifying their brand or product. Marketers use a celebrity’s personality in connection with their brand to connect with consumers. In using celebrities and other influential persons to make a connection with their target consumers, companies are able to make a profit. In a study conductedShow MoreRelatedMarketing Strategy : Celebrity Co Branding Essay1516 Words   |  7 PagesINTRODUCTION Under the context of globalization, the role of brands becomes increasingly important in both aspects of corporate and consumers. It is particularly significant in the sportswear industry worldwide that many companies not only have to compete with their products but more importantly on brand values to attract more consumers and sustain its competitive advantages. This means that corporate branding strategy, which is building branding architecture that associated their values to theRead MoreThe Role of Consumer Behavior and Products in Marketing Decisions1353 Words   |  5 PagesProducts in Marketing Decisions 1. What is the personality of the branded product? One way to answer this question is to ask, If this brand were a person what would it look like? Would it be a tall man in a conservative suit and tie? A young girl in a suggestive outfit? What music relates to your brand? Harley-Davidson is a brand predicated on freedom and a chance to define ones own identity and destiny, away from the status quo. It is also a brand rich with a legacy of providing exceptional customerRead MoreBrand Personality1340 Words   |  6 PagesBrand Personality Definition Have you recently come across statements like â€Å"Brand X is rugged and macho with a spirit of adventure and freedom† or â€Å"Brand Y is stylish, trendy, younger and competitively priced†? These are some statements that tell about what is the personality of the brand in the minds of the consumers. Aaker defines Brand personality as ‘a set of human characteristics associated with the brand’. Brand personality is formed when the brand is personified or given some human traitsRead MoreThe Wearing Celebrity s Transgression And If Any Negative Implications Allotted By Purchasers1333 Words   |  6 Pagesallotted by purchasers will stretch out to their brands. However this sample additionally demonstrates that those backers whose relationship with Woods was focused around his non-item characteristics, (for example, his uprightness, unwavering quality, trustworthiness and so on) were speedy to force their help, while those whose sponsorship is focused around the golfer’s item related traits (his playing golf achievement) have kept up their relationship. Whether these backers’ choices were focused aroundRead MoreWhat Is Self- Congruity And Consumer Behaviour?1406 Words   |  6 PagesLITERATURE REVIEW OF PUBLISHED JOURNAL ARTICLES Several journal articles have been published in relation to the concept of self- congruity and consumer behaviour. It is seen that different articles focus on developing brand personality and image, pertaining to a specific field. In case of tourism industries, it is seen that self- congruity plays a very major role, even though destination branding is different from that of any normal product or service (Usakli Ahmet, 2009,p.1). The research on destinationRead MoreImpact of Celebrity Endorsement on Overall Brand3390 Words   |  14 PagesImpact of Celebrity Endorsement on Overall Brand By Muneeb Ahmed Synopsis The general belief among advertisers is that brand communication messages delivered by celebrities and famous personalities generate a higher appeal, attention and recall than those executed by non-celebrities. The quick message-reach and impact are all too essential in today s highly competitive environment. |[| |p| |i| |c| |]| |[| |p| |i| |c| |]| |[| |p| |i| |c| |]| |[| |p| |i| |c| |]| |[| |p| |i| Read MoreBrand Identity Prism of Raymonds and Arrow1126 Words   |  5 PagesFashion Brand Management Topic: Comparative study of the Brand Identity of two Fashion Brands Arrow Raymond Premium Apparel Submitted to: Mrs. Bharti Moitra Submitted By: Nancy Mehta Roll no.27 MFM (Sem-II) Brand Identity Brand identity is a unique set of brand associations that the brand strategist applies to create or maintain. These associations represent what the brand stands for and imply a promise to the customers from the organization members. Modern theories say that a brand identityRead MoreChapter Two : Literature Review3209 Words   |  13 PagesOverview The term brand equity refers to the incremental value added by a brand name to a product (Pappu et al., 2011, cited in Farquhar, 1989). Celebrity Endorsements could be when there were consumer attachments to the popular figure who, which represented the products or services of the brands. Brands are popularised by different marketing techniques that navigate how the brand accumulates loyalty and trust amongst its consumer market (Chaudhuri Holbrook, 2001). Even though a brand has the possibilityRead MoreRole of the Brand Ambassadors in Marketing1060 Words   |  5 PagesROLE OF THE BRAND AMBASSADOR IN MARKETING Brand Ambassador‟ is one of the most commonly misunderstood and loosely used terms in the world of Branding. It is more commonly thought of as a celebrity endorser. Another common notion is the association of â€Å"brand ambassador‟ only to celebrities, while it can include employees of a company and, most importantly, the customers of a brand. If you remember MDH, its owner has been the brand ambassador for years.    It is true that there exist certain similaritiesRead MoreThe Impact Of Celebrity On Consumer Perception1881 Words   |  8 Pagesuse of innovative marketing tactics are often implemented to achieve success in the restaurant industry. Using celebrity endorsers as part of the promotion for the restaurant is one common practice. Using celebrities, a restaurant or restaurant chain can distinguish itself from its competitors by increasing the brands reputation and name. Developing positive attitudes towards the brand as well as maintaining loyal customers increases sales and allows the restaurant to gain a distinct advantage over

Wednesday, May 6, 2020

Ethical Consumerism Free Essays

Ethical Consumerism What is ethical consumerism? Ethical consumerism is the purchasing of products and services produced in a way that minimizes social and environmental damage while avoiding products and services having a negative impact on society or the environment (http://www. scribd. com/doc/19589310/Contract-Law). We will write a custom essay sample on Ethical Consumerism or any similar topic only for you Order Now Ethically made products are those that are produced with the least harm to the environment, animals, and humans. There are four types of ethical buying. The first one is positive buying as in energy saving light bulbs. The second is negative purchasing which is avoiding products that disapprove of, such as battery eggs or gas-guzzling cars. The third one is company-based purchasing. You choose whether or not you support a company based on what it produces. The last one is the fully-screened approach. The fully-screened approach is a combination of the first three. When purchasing products or services the consumer should consider the quality of the product, the conditions in which the products produced and if any harm is caused to the environment. When items are sold at really low prices, it should make the consumer stop and think, â€Å"Is this really a bargain? † How consumers spend money influences social and economic justice, the environment, animal welfare, and democratic freedoms. As consumers, we have an ethical obligation to society. As consumers, we should only buy products that are safe to use or healthy to consume, In order to do that, we must not buy from companies that exploit humans or animals maintain and increase social poverty, inequality and deprivation (http://www. atheistnexus. org/group/consumerethics). We must identify companies that value their employees and customers, pay fair wages, and provide a safe and healthy work environment, and maintain sustainable business and environmental practices and practice positive buying. Positive buying is favoring ethical products, and businesses that operate on principles based primarily on benefit for the greater good rather than self-interest,allowing for business self-interest only for the perpetuation of doing general good outside of self (http://knowmore. org). Moral boycotting is another way to help society. Moral boycotting is the practice of avoiding or boycotting products which a consumer believes to be associated with unethical behavior. Reasons for boycotting would be factory farming, harm to the environment, unsafe and unhealthy working conditions, and low wages. Boycotting can damage reputations and cause a loss in profits. If we are a socially responsible organization, you would think people would prefer to buy from us than a company who isn’t socially ethical. As consumers, we have the power and must take responsibility for this power by making informed and empowered choices in the products we purchase (http://www. mallsimplelife. com/2009/09/dont-sweat-the-big-stuff/). We must be positive consumers, and use our buying power to influence the effects consumerism has on the living planet. References (Ethics and Consumer video [Video file]. (n. d. ). Retrieved from http://library. uco. edu ) (http://www. scribd. com/doc/19589310/Contract-Law) (http://www. atheistnexus. org/g roup/consumerethics) Small Simple Life : Positive Impact with Ethical Consumer †¦ (n. d. ). Retrieved from http://www. smallsimplelife. com/2009/09/dont-sweat-the-big-stuff/ How to cite Ethical Consumerism, Papers

Thursday, April 30, 2020

Satoshi Tajiri free essay sample

Asian Art History Satoshi Tajiri Contemporary Artist Project Satoshi Tajiri was born on august 18th 1965 in Tokyo Japan. His father was a Nissan car salesman in his home town of Machida. His name is known by few, yet most people in my generation have bought his products and watched his show without knowing who the man behind the idea was. As a young boy who lived in the rural town of Machida, Satoshi grew to love manga, anime, fantasy series, arcade games, but mostly bugs. He would go outside for hours on end and collect insects to learn their anatomy.His friends gave him the nickname â€Å"Mr. Bug†. This would inspire him in works as an adult. In his teenage years he started to write his own fan journal on video games called â€Å"Game Freak†. In Japan at the time there were no magazines on videogames. The first issues were hand written and interwoven stapled together in Satoshi’s bedroom. We will write a custom essay sample on Satoshi Tajiri or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The journal revealed the â€Å"secrets† of computer games. His love of gaming got in the way of his school work and he almost did not graduate from school. Tajiri once bought a Famicom and took it completely disassembled it to understand how it worked.His father wanted him to work at The Tokyo Electric Power Company, but he did not agree with his dad. Instead he went on to receive a technical degree in electronics from the Tokyo National College of Technology. Satoshi and his editorial team always dreamt of making better video games. This is where things got serious. He learned the new Family BASIC programing language released by Nintendo. Satoshi’s magazine evolved into the game development company by the same name of Game Freak in 1989. His team won a contest held by Sega for best game idea in their concept of the game â€Å"Quinity†.The game was later published by Namco. Then the Gameboy was introduced as a handheld gaming system which would revolutionize the industry. With the addition of link cables two people could play a game together on two different devices. Satoshi then got his greatest idea imagining bugs crawling back and forth from Gameboy to Gameboy. This is where his massive imagination came into play and he thought of pocket monsters or Pokemon. He soon pitched his new game idea to Nintendo, and because of his experience with programing on The Legend of Zelda, they decided to green light his game. Shigeru Miyamoto (the creator of great games such as Mario, Donkey Kong, and Star Fox met Satoshi when he helped with Zelda) became a personal mentor to Satoshi during the creation of Pokemon. The games (Red and Green version, Blue version came later) were so large with so many different characters and creatures it took six years to complete and nearly bankrupted Game Freak. Satoshi never took a salary during the creation and lived with his father because finances were so tight. If not for an investment from a company called Creatures Inc. he games would never have been completed. He agreed to give Creatures Inc. one third of the franchise rights. Pokemon ended up being one of the most successful game series ever made with gross revenue at 41760000 dollars since 1996. I remember playing the Pokemon games nonstop, collecting the trading cards, and watching the show religiously afterschool. One fond memory of mine was on a road trip to Traverse City when I first beat the game. I was super excited and jumping round, and my whole family was just at a loss why I was going crazy in the back of our van.I’m pretty sure most people my age all remember the huge Pokemon invasion in the late 1990s. Thinking now, I probably almost bankrupted my parents with all the toys and games that I just had to have. Sometimes flipping through the channels on TV, I’ll catch a few minutes of my old favorite cartoon which has changed so much in recent years with the addition of what seems like a million new creatures. It’s easy to see why I would choose an artist who had so much influence on my childhood. Satoshi Tajiri was diagnosed with Aspergers syndrome as a child.Asperger’s syndrome is a form of autism in which is characterized by the great focus in one thing (like Satoshi’s love of insects and video games) but causes other things to be neglected (like his school work). This form of autism causes social problems which is why he is not as famous as other game designers. Repetition of certain things like in obsessive compulsive disorder is also common with Aspergers. Tajiri prefers to work for 24 hours straight rather than normal 8 hour shifts. All in all, I feel that more people should know who created and what inspired such a great game and show.