Organizational Change Proposal Essay examples - 2104 Words

Organizational Change Proposal Science Applications International Corporation Self-Development Process at SAIC Introduction Science Applications International Corporation has long enjoyed a very focused and substantive self-development program. However, the self-development program for individual employees is guided by management determination of where the employee best fits into the organization. This suggests a mid-level, management centric approach to employee self-development. The challenge for SAIC is to create a systems approach for self-development that allows significant latitude for the employee to chart their unique, self-development strategy. SAIC does not allow the employee to develop a†¦show more content†¦By and large, employees have stated that management is too focused on task execution and not enough on developing subordinates. Access to management is difficult within SAIC. The hierarchical structure of the company promotes a disconnected workforce. The consequences of SAIC leadership not recognizing employee perceptions could prove to be severe. Employee turn-over i s high within many sectors of SAIC. This trend will continue if SAIC leadership does not empower their employees with more self determination in self-development. Desired Future State The ideal state for self determination in the area of self-development is to allow the individual employee maximum latitude in accessing, enrolling, and completing three to four self-development modules annually. Many of these courses take an hour to complete on-line. SAIC leadership should cover the hours used for each employee through general overhead dollars. Although this would prove to be costly, it would save the company millions in the long run. As an alternative, employees could take these classes on their own time, if the overhead costs proved too high. Most employees would not think twice about bettering themselves by giving up four hours of time annually. SAIC is on the verge of transitioning to become a learning organization. The sheer size of the company is a major obstacle however. In 2013, SAIC will split into two distinct companies.Show MoreRelatedConsulting Proposal : Leading Organizational Change1448 Words   |  6 PagesConsulting Proposal 1 Roger Pirie Liberty University BMAL 504-B06 – Leading Organizational Change â€Æ' Definition of Project: Upon review of the information provided, it is clear that a vision set forth by Upper management, President and CEO Edgar Bronfman, Jr. had not been implemented and there is much work that needs to be completed to fulfill his legacy. Bronfman’s statement was clear and concise with a vision to be sought after no matter the cost. His vision, according to Jick Peiperl, 2011 isRead MoreLeading Organizational Change : Consulting Proposal Essay1921 Words   |  8 Pages Consulting Proposal #1 Liberty University BMAL 504 – Leading Organizational Change â€Æ' Consulting Proposal #1 Definition of Project: The understanding of the goal to be envisioned at Seagram moving forward is to become, remain, and develop an outside reputation as the top beverage company with 15% growth each year (Jick Peiperl, 2011). The vision must effectively be passed to the 200 senior managers to make it a shared goal to be given and embraced company wide. The hope is thatRead MoreLawn Care, Inc. Organizational Change Proposal1017 Words   |  5 Pagesthis mission, the following changes in operations have been developed for review. Proposed Organizational Changes In order to gain a better understand of the needs and wants of the Tulsa Market, Lawn Care needs to make drastic changes in order to gain a perspective of what customer wants or needs. These changes need to be both cost efficient, customer oriented, and revenue focused. The first area of change is a reorganization of the back office staff to support the changes. Accounting / Budget Read MoreThe Chicago School Of Professional Psychology Essay1342 Words   |  6 PagesFinal Research Proposal Luis A. Santiago-Gaetan The Chicago School of Professional Psychology Introduction to the Study For several decades, literature has suggested that multinational corporations (MCNs), transnational corporations (TNCs), and or international business companies (IBCs), are among the most powerful and wealthiest organizations in the history of the world (Tirimba Macharia, 2014; Bouquet Birkinshaw, 2008; Fuchs, 2007; Cohen, 2007; Stopford, 1998; Meleka, 1985; Hawkins, 1979)Read MoreAcorn Industries1536 Words   |  7 Pagesbenchmarking, which was used in creating and submitting contract proposals. During the 1990’s, most companies such as Apple, Nike, McDonalds etc. were substantially dependent on the marketing departments that emphasized on face to face meetings with the customers, and employees pushing their sales numbers to increase revenue and business profits, which is similar to Acorn Industries’ approach of utilizing their marketing division to submit their proposals in order to obtain the government contracts (History:Read MoreResearch Report On Outdoor Advent ure Paintball Park1318 Words   |  6 Pagesand in the process, tarnishing the organizations’ reputation of Family safety. The solution to these problems can only be attained by rethinking the whole organizational structure and management style. Currently, the business uses traditional corporate approach where power is to a single authority (Suzanne, Dexter and Andrew, Organizational change for Corporate sustainability). This approach has evidently done more harm to the business than good. The management of the organization should embrace theRead MoreThe Stages in the Organizational Buying Process1471 Words   |  6 PagesChapter 4: Business, Government and Institutional Buying Process 4.4 The Stages in the Organizational Buying Process The process is fundamentally the same as described for consumer buying -- many of the steps are similar, if not identical. As with consumer buying, because some decisions are more complex than others, not all decisions will involve all the steps discussed. Nor will the steps require the same degree of attention, resource commitments, and personnel. New task decisions normally involveRead MoreUnderstanding The Business Process Change1285 Words   |  6 PagesUnderstanding Business Process Change To speak intelligently about the importance of understanding business process change as it relates to employment, it is important to define what business process change means. In the simplest of terms, business process change is a modification to a company’s existing business process. This process could be manual, automated or both. The goal of such changes are to improve the performance and productivity of a company. Advances in technology and globalizationRead MoreThe Effect Of Leadership Styles And Organizational Structures On Innovation965 Words   |  4 PagesThe Effect of Leadership Styles and Organizational Structures on Innovation Introduction Currently, organizations are immersed in a dynamic and competitive environment. Changes in technology and markets, products and services, and changes in consumer preferences are an integral part of such environment. For example, companies are inventing various products while advancements in information and communication technologies (ICT) are continuously changing the ways and channels of product productionRead MoreManaging A City s Health Benefits1574 Words   |  7 Pages Managing a City’s Health Benefits Giovanni Jimenez Northern Arizona University â€Æ' Managing a City’s Health Benefits Changes in organization can make conflicts to emerge. However, in occasions changes are necessary to produce better outcomes within the organization. Depending on the changes the organization makes, HR directors and Union managers must be aware that their decision can make several employees to no agree with them. This paper will discuss the satisfiers and disatisfiers present

Relationship Between Celebrity Personality And Brand...

Marketers have the mission of finding the best way to sell their brand to consumers. They try different strategies and methods to get through to their target market. Of the many options they have using a celebrity endorser is a popular way to get consumers to notice the brand and to buy the product. However, finding the right celebrity to match with the brands personality is a matter of opinion, and finding the right match could also affect the consumers’ willingness to buy the brand. The current study will examine the relationship in celebrity personality and brand personality, and how they connect to buying behavior. A brand’s personality is what draws the customer in. A formal definition of brand personality is â€Å"the set of human characteristics associated with a brand† (Aaker, 1997, p. 347). The personality factors within brand personality include excitement, sincerity, ruggedness, competence, and sophistication. Aaker suggested that people want to connect with brands that project a personality that is similar to their own, as if they are connecting with someone they like. Companies achieve this by putting their brands alongside famous people. In doing so, companies are personifying their brand or product. Marketers use a celebrity’s personality in connection with their brand to connect with consumers. In using celebrities and other influential persons to make a connection with their target consumers, companies are able to make a profit. In a study conductedShow MoreRelatedMarketing Strategy : Celebrity Co Branding Essay1516 Words   |  7 PagesINTRODUCTION Under the context of globalization, the role of brands becomes increasingly important in both aspects of corporate and consumers. It is particularly significant in the sportswear industry worldwide that many companies not only have to compete with their products but more importantly on brand values to attract more consumers and sustain its competitive advantages. This means that corporate branding strategy, which is building branding architecture that associated their values to theRead MoreThe Role of Consumer Behavior and Products in Marketing Decisions1353 Words   |  5 PagesProducts in Marketing Decisions 1. What is the personality of the branded product? One way to answer this question is to ask, If this brand were a person what would it look like? Would it be a tall man in a conservative suit and tie? A young girl in a suggestive outfit? What music relates to your brand? Harley-Davidson is a brand predicated on freedom and a chance to define ones own identity and destiny, away from the status quo. It is also a brand rich with a legacy of providing exceptional customerRead MoreBrand Personality1340 Words   |  6 PagesBrand Personality Definition Have you recently come across statements like â€Å"Brand X is rugged and macho with a spirit of adventure and freedom† or â€Å"Brand Y is stylish, trendy, younger and competitively priced†? These are some statements that tell about what is the personality of the brand in the minds of the consumers. Aaker defines Brand personality as ‘a set of human characteristics associated with the brand’. Brand personality is formed when the brand is personified or given some human traitsRead MoreThe Wearing Celebrity s Transgression And If Any Negative Implications Allotted By Purchasers1333 Words   |  6 Pagesallotted by purchasers will stretch out to their brands. However this sample additionally demonstrates that those backers whose relationship with Woods was focused around his non-item characteristics, (for example, his uprightness, unwavering quality, trustworthiness and so on) were speedy to force their help, while those whose sponsorship is focused around the golfer’s item related traits (his playing golf achievement) have kept up their relationship. Whether these backers’ choices were focused aroundRead MoreWhat Is Self- Congruity And Consumer Behaviour?1406 Words   |  6 PagesLITERATURE REVIEW OF PUBLISHED JOURNAL ARTICLES Several journal articles have been published in relation to the concept of self- congruity and consumer behaviour. It is seen that different articles focus on developing brand personality and image, pertaining to a specific field. In case of tourism industries, it is seen that self- congruity plays a very major role, even though destination branding is different from that of any normal product or service (Usakli Ahmet, 2009,p.1). The research on destinationRead MoreImpact of Celebrity Endorsement on Overall Brand3390 Words   |  14 PagesImpact of Celebrity Endorsement on Overall Brand By Muneeb Ahmed Synopsis The general belief among advertisers is that brand communication messages delivered by celebrities and famous personalities generate a higher appeal, attention and recall than those executed by non-celebrities. The quick message-reach and impact are all too essential in today s highly competitive environment. |[| |p| |i| |c| |]| |[| |p| |i| |c| |]| |[| |p| |i| |c| |]| |[| |p| |i| |c| |]| |[| |p| |i| Read MoreBrand Identity Prism of Raymonds and Arrow1126 Words   |  5 PagesFashion Brand Management Topic: Comparative study of the Brand Identity of two Fashion Brands Arrow Raymond Premium Apparel Submitted to: Mrs. Bharti Moitra Submitted By: Nancy Mehta Roll no.27 MFM (Sem-II) Brand Identity Brand identity is a unique set of brand associations that the brand strategist applies to create or maintain. These associations represent what the brand stands for and imply a promise to the customers from the organization members. Modern theories say that a brand identityRead MoreChapter Two : Literature Review3209 Words   |  13 PagesOverview The term brand equity refers to the incremental value added by a brand name to a product (Pappu et al., 2011, cited in Farquhar, 1989). Celebrity Endorsements could be when there were consumer attachments to the popular figure who, which represented the products or services of the brands. Brands are popularised by different marketing techniques that navigate how the brand accumulates loyalty and trust amongst its consumer market (Chaudhuri Holbrook, 2001). Even though a brand has the possibilityRead MoreRole of the Brand Ambassadors in Marketing1060 Words   |  5 PagesROLE OF THE BRAND AMBASSADOR IN MARKETING Brand Ambassador‟ is one of the most commonly misunderstood and loosely used terms in the world of Branding. It is more commonly thought of as a celebrity endorser. Another common notion is the association of â€Å"brand ambassador‟ only to celebrities, while it can include employees of a company and, most importantly, the customers of a brand. If you remember MDH, its owner has been the brand ambassador for years.    It is true that there exist certain similaritiesRead MoreThe Impact Of Celebrity On Consumer Perception1881 Words   |  8 Pagesuse of innovative marketing tactics are often implemented to achieve success in the restaurant industry. Using celebrity endorsers as part of the promotion for the restaurant is one common practice. Using celebrities, a restaurant or restaurant chain can distinguish itself from its competitors by increasing the brands reputation and name. Developing positive attitudes towards the brand as well as maintaining loyal customers increases sales and allows the restaurant to gain a distinct advantage over

Ethical Consumerism Free Essays

Ethical Consumerism What is ethical consumerism? Ethical consumerism is the purchasing of products and services produced in a way that minimizes social and environmental damage while avoiding products and services having a negative impact on society or the environment (http://www. scribd. com/doc/19589310/Contract-Law). We will write a custom essay sample on Ethical Consumerism or any similar topic only for you Order Now Ethically made products are those that are produced with the least harm to the environment, animals, and humans. There are four types of ethical buying. The first one is positive buying as in energy saving light bulbs. The second is negative purchasing which is avoiding products that disapprove of, such as battery eggs or gas-guzzling cars. The third one is company-based purchasing. You choose whether or not you support a company based on what it produces. The last one is the fully-screened approach. The fully-screened approach is a combination of the first three. When purchasing products or services the consumer should consider the quality of the product, the conditions in which the products produced and if any harm is caused to the environment. When items are sold at really low prices, it should make the consumer stop and think, â€Å"Is this really a bargain? † How consumers spend money influences social and economic justice, the environment, animal welfare, and democratic freedoms. As consumers, we have an ethical obligation to society. As consumers, we should only buy products that are safe to use or healthy to consume, In order to do that, we must not buy from companies that exploit humans or animals maintain and increase social poverty, inequality and deprivation (http://www. atheistnexus. org/group/consumerethics). We must identify companies that value their employees and customers, pay fair wages, and provide a safe and healthy work environment, and maintain sustainable business and environmental practices and practice positive buying. Positive buying is favoring ethical products, and businesses that operate on principles based primarily on benefit for the greater good rather than self-interest,allowing for business self-interest only for the perpetuation of doing general good outside of self (http://knowmore. org). Moral boycotting is another way to help society. Moral boycotting is the practice of avoiding or boycotting products which a consumer believes to be associated with unethical behavior. Reasons for boycotting would be factory farming, harm to the environment, unsafe and unhealthy working conditions, and low wages. Boycotting can damage reputations and cause a loss in profits. If we are a socially responsible organization, you would think people would prefer to buy from us than a company who isn’t socially ethical. As consumers, we have the power and must take responsibility for this power by making informed and empowered choices in the products we purchase (http://www. mallsimplelife. com/2009/09/dont-sweat-the-big-stuff/). We must be positive consumers, and use our buying power to influence the effects consumerism has on the living planet. References (Ethics and Consumer video [Video file]. (n. d. ). Retrieved from http://library. uco. edu ) (http://www. scribd. com/doc/19589310/Contract-Law) (http://www. atheistnexus. org/g roup/consumerethics) Small Simple Life : Positive Impact with Ethical Consumer †¦ (n. d. ). Retrieved from http://www. smallsimplelife. com/2009/09/dont-sweat-the-big-stuff/ How to cite Ethical Consumerism, Papers